For this project, Gate City Bank wanted to develop a way to showcase their part in the turf at the Fargodome, in Fargo, North Dakota. “This is Our Turf” was developed for the branding and overall campaign. With this project, we created the logo, sky bison installation, artificial turf to go with the installation, print ads and promotional give-away pieces. With NDSU’s branding guidelines, there was a requirement to send material for co-op approval, which provided a lesson on working with larger sports brands.
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