Lure Lakebar
One of the newer concepts that I helped develop was Lure Lakebar, in Alexandria Minnesota, 2019. This concept was built on the idea of bringing the coasts into a Midwest setting.
For this brand, we took Lake Le Hommie Du and turned it into a topographical map. From there, we pressed forward with a nautical and illustrative theme. We added playful elements like krakens and dive helmets and expanded this concept. Since this was designed as a casual lakeside restaurant, we kept the design clean and easy to read to go with the fresh feel of the items listed on the menu.
Coincidently, this property is located right across the street from the Zorbaz in Alexandria. With this in mind, we designed something that could stand apart from their low key neighbors across the street.
Lure Lakebar Menu - Exterior
Menu design that caters to the lake atmosphere with a playful, nautical theme. This was a Silver Addy Award Winner for 2019.
Lure Lakebar Menu - Interior
Clean, clear copy, accented with playful nautical illustrations, helps to showcase the foods offered.
Lure Lakebar Business Card
Bold type and simple colors round out the vision for this concept.
Lure Lakebar Coaster - Front
Simple logo placement accented by a topographical map of the lake the establishment resides. Gold Addy Award Winner for 2019.
Lure Lakebar Coaster
Reverse side of the coaster that has a playful wordplay based on the book Ten Thousand Leagues Below the Sea.
Lure Lakebar Billboard
Billboard that brings in one of the secondary color options to create contrast with the primary palette.